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For those of you regularly visiting the 25SecondsPR blog for PR advice and perspective here, may have noticed a scarcity of new content. This of course is not all that uncommon—bloggers often start out filled with ideas and enthusiasm, churning out 1,500 words each day...

September 22, 2016

Google's announcement this week that it is opening a new tech lab in in the heart of the Fruitvale district, is a sign that Oakland's tech culture is swiftly crystallizing. Google's Oakland presence will be a first for the city whereby a tech giant ostensibly seeks to...

September 12, 2016

Anyone who lives and works in downtown Oakland’s tech epicenter, otherwise known as the East Bay tech epicenter, i.e., “Uptown” knows that it’s both exciting times here in the tech industry and yet equally disappointing, realizing the dismal statistic—that only about t...

September 4, 2016

If you're an East Bay-based tech start up owner, you know that on any given day, especially here in the Oakland where tech growth is booming, your company’s innovative idea can easily be obscured by another’s. In fact, this is true regardless of your location, which is...

September 2, 2016

2016! What a memorable year in American politics, culture, et al. Not only will a new president soon emerge, but new life changing policies will likely be revealed with groundbreaking decisions about medical and recreational marijuana, which if passed will usher in a l...

August 8, 2016

For start-up founders who are ramping up a DYI PR campaign or who are hiring an agency, by now have heard the PR and marketing mantra about messaging, it goes something like this: identify your business messaging. A mantra it might be, but one that couldn't be more tru...

March 30, 2016

Despite recognizing (we assume) the urgency of the problem, tech industry leaders continue to 

struggle with diversity. Women and people of color remain seriously underrepresented at every 

level from management level on down, regardless of endless promises that radical...

February 22, 2016

Most of the time technology PR is rather straightforward. You’ve got a dynamic new service offering or disruptive app or platform that gets released, you work hard to engage journalists and industry watchers to take notice, and then coverage happens. My Silicon Valley-...

January 20, 2016

Marine biologists study marine organisms, chefs are highly skilled at cooking and preparing food, and attorneys are licensed to practice law. All straight forward professions, but what about public relations and people like me who manage PR campaigns, what exactly is o...

January 7, 2016

Are you a company founder or organization director who has ever retained a PR firm? If you have, then you no doubt used a degree of PR Bling whether you were aware of doing so or not. PR ... what? Think of it as the times you knew we would answer if you were to call us...

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