Our PR Team
Recognizing Oakland as a technology and social change epicenter, we're offering a comprehensive set of digital PR services for innovative Oakland-San Francisco Bay Area businesses and nonprofits as well as those located nationally and globally.
But we haven't just arrived—our presence extends 20+ years in the Oakland-San Francisco Bay Area, and Silicon Valley. At 25SecondsPR, we are experts in developing digital PR strategies, creating original content development, and developing more engaging creative concepts to pinpoint your messages with vibrancy ... it's about distinguishing you among the rest.
Tech Inclusion? Yes, we're serious about tech inclusion. Are you? Smart company leaders and business and nonprofit innovators understand its importance. We are eager to help you identify how to become more tech-inclusive if you're not quite there yet. And, no, we didn't just jump on the tech inclusion bandwagon, nor is it a convenient buzzword for us. We’ve been embedding tech inclusion, and living it, our entire careers.
Our experience? We have tons of it! All of it substantial, diverse, and broad, extending well beyond basic professional PR know-how.
Lori Shepherd: Lori has 15+years professional PR experience. She started in publishing working for PC World and Macintosh Today before transitioning into a technology and business-focused journalist on staff at the Silicon Valley Business Times (formerly, the San Jose Business Journal). She later joined Hewlett Packard's internal PR team, and eventually became a PR consultant at Intuitive Surgical, Guide By Cell and numerous tech start ups before launching 25SecondsPR. Lori knows firsthand the nuances of the news-making environment and its significance to the PR process. Read full bio.
Peggy Nauts: A freelance editor, copy editor, and proofreader Peggy Nauts has worked in publishing for decades. We enlist her for projects that require a copy editor’s eye. Peggy has been copy chief of several well-respected publications including PC World, Macworld, Health, and San Francisco. She has also worked for Parenting and freelanced for Yahoo, Via, Afar, Diablo, Mother Jones, BabyCenter, Peachpit Press, Salon, Caring, Edutopia, and other publications.