PR and Oakland Earthquakes? Getting Prepared ... Just in Case

August 18, 2015



Getting GoodandReady is more than just Oakland PR. Take yesterday's Oakland-centered earthquake. The fact is that living in the Oakland-Bay Area which is among one of the country’s most scenic and breathtaking terrain, can come at a heavy and sometimes earthshattering price. Not only was I reminded of this over the weekend while visiting family in Napa Valley, but also yesterday during the area's jolting start to the new week. Without a doubt, our California serenity can instantly turn disastrous with a powerful earthquake, or a firestorm, or any number of other calamities I’d rather not think of occurring.  More of reason why PR campaigns focused on earthquake preparedness and other disasters is the best way to help people who feel helpless to actually do something. Last year when Napa became the epicenter for a magnitude 6.0 earthquake, not only were Napa residents and business owners alarmed but just about everyone else within a 60-mile radius.  Then, 9 months later this past May, when Napa area was hit again with a lesser magnitude quake, everyone even remotely nearby experienced the same fears all over again,  though they may not have experienced the earth shifting. Maybe because of the images of San Francisco after the 1906 earthquake and fires, or their first-hand recall of the Loma Prieta quake of 1989, which hit almost 26 years ago; both are iconic reminders of our vulnerability.  It doesn’t help either when a movie such as San Andreas, is released featuring explosive special effects which sparks tremendous fear and little else. And, I won’t even discuss the dismal Cascadia fault earthquake prognosis detailed in the New Yorker recently. But the best way to address the doom and gloom is to by becoming prepared and learning the most important ways to help protect loved ones, friends and others within your communities…just in case.


Oakland disaster preparedness and getting 'Good and Ready' have become my own personal mantra since becoming the Oakland PR partner to the Oakland ‘Good and Ready’ Disaster Preparedness Oakland PR campaign this summer. ‘Good and Ready’ (#GoodandReady) is the disaster preparedness campaign arm of the Points of Lights Foundation based in Washington, DC. The disaster preparedness awareness is a national initiative underway in 14-cities this year. Oakland is one of its city destinations where a ‘Good and Ready’ booth will be actively engaging the public at the Oakland Chinatown StreetFest on Saturday, August 22, 2015, from 10:00 am to 3:00 pm. Anyone is welcome to stop by the booth to build, and keep, a free disaster preparedness kit. 


Thinking about disaster preparedness for people living in Oakland and driving the PR in Oakland to spread the word and the tips is what I am doing professionally, but it is also very personal.  Seismologists are adamant that at some point in our lifetimes, or not, the big one is imminent. While there’s only so much we can ultimately control, we can agree that getting on board by preparing a disaster kit and knowing how to respond is one way we can respond now.


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