Public Relations... What is it exactly?

January 20, 2016

 

Marine biologists study marine organisms, chefs are highly skilled at cooking and preparing food, and attorneys are licensed to practice law. All straight forward professions, but what about public relations and people like me who manage PR campaigns, what exactly is our business? Maybe not as clear to you? You're not alone apparently because over and over through the years, I've been asked this question: What exactly is public relations? And, again and again regardless of how succinctly or lengthy I choose to respond, I inevitably come around to the fact that PR is about shaping favorable opinions among media influencers and the public on behalf of causes, companys, products, services, presidential candidates ... you name it. Still confused? No worries, someone just might have written the most definitive guide about public relations I've ever read. Particularly for business owners and nonnprofit directors, you'll glean all there is to know about PR historically, digitally, traditionally! It's free and published by my friends at Techfunction. Check it out What is Public Relations

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