About Us

Lori founded 25SecondsPR in 2014, with a vision for agile, high-impact communications. Since then, she has become a trusted partner for AI-driven innovators translating complex technical milestones into market-leading narratives. From helping AI startups navigate rapid scale to managing the digital reputations of national nonprofits, Lori leverages an extensive mastery of PR and digital strategy to help brands dominate an era of unprecedented change. But, her background is rooted in journalism and publishing. Lori worked on staff in journalism and publishing at PCWorld, MacWorld, and Silicon Valley Business Journal early in her career before becoming immersed in a full range of corporate tech innovation working abroad and in the U.S., managing public relations and internal communications for Hewlett Packard, Guide by Cell, and Intuitive Surgical. However, it is her work at 25Seconds that Lori finds the most rewarding, where she represents a variety of dynamic business leaders, innovative start-ups, and dedicated nonprofits. Moreover, she has long prioritized social and racial justice and often gets opportunities to work with endeavors similarly focused. In all, Lori has worked with many of the most iconic businesses, people, and nonprofits, some of which include: author Carmen Bogan, VeganMob, Farms to Grow, LowKey Dispensary, Elev8 Cannabis, JustinCredible Cultivation, Wondering About Weed, OCCUR, Afro Yoga, AfroTech, and many others. 

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