Lori Shepherd is a former journalist who early on discovered a love for publishing, corporate communications and public relations. During this time, Lori experienced the full range of corporate tech innovation working in Europe and the U.S. Following a successful publishing and journalism career working for PCWorld, MacWorld, and Silicon Valley Business Journal and after managing strategic communications and public relations for Silicon Valley corporations and startups at Hewlett Packard, Guide by Cell, and Intuitive Surgical. Lori founded 25SecondsPR in 2014 and quickly became a standout Black-owned PR firm located in Oakland. From large, global tech companies to bootstrapped start ups, she has managed them all. Her knowledge about tech public relations and communications strategies is extensive and cover myriad tech industries: health tech, cloud enterprise systems, K-12 education tech platforms, business services, and more. 

Concurrent to this, Lori has long been prioritizing social and racial justice and has been able to both volunteer and work with community organizations and nonprofits with these endeavors and other efforts to advance outreach campaigns. In all, Lori has worked with many of the most iconic African American owned for profit and nonprofit brands, some of which include: OCCUR, Afro Yoga, Farms to Grow, AfroTech, and numerous others. 

In 2020, 25SecondsPR began managing cannabis communications and public relations programs for innovative entrepreneurs by welcoming Elev8 Cannabis and Let's Sesh to her list of clients.